New Public Artwork Unveiled, Enhancing Night-time Safety and Supporting Local Economy
A stunning new artwork by renowned public artist has been unveiled in Purley, designed to celebrate the local community, enhance night-time safety and support local businesses.
The piece was commissioned by a local community group The Purley Panel through the GLA’s High Streets for All Challenge. It represents the rich diversity and vibrant spirit of Purley, and is expected to draw visitors and further invigorate the town centre.
Hanna Benihoud’s artwork features two women tearing apart the wall and releasing a captivating combination of colours flowing into the alleyway, the piece represents the empowerment to shape and change the environment. The art was inspired by a creative ‘All womans workshop’, attended by Female Purley residents of all ages. “I wanted to create a piece that would not only transform the alleyway but also inspire residents and visitors alike,” said the artist. “This artwork is a testament to the empowerment and strength of women in the Purley community.”
Chair of the Purley Panel, Anna Bond is delighted with the piece and how the artist has responded to the community’s ideas. She believes that the artwork will have a positive impact on the town, “Not only does it breathe new life into the area, but it also contributes to night-time safety and supports local businesses by attracting more visitors into our High Street, whilst becoming a Purley landmark and showcasing our passion for arts and culture.”
The Purley Business Improvement District (BID) Engagement Manager, Catherine Garrad, highlighted the connection between the artwork and Croydon’s year of culture, she said: “This project is a fantastic example of how we can use art to celebrate our local culture and identity. It is a proud moment for both Purley and the wider Croydon area during its year as the London Borough of Culture.”
The new artwork was made possible by a grant from the Mayor of London’s High Streets for All Challenge, which aims to help local communities adapt and thrive through investment in public spaces. This funding has enabled Purley to further enhance its town centre, making it an even more vibrant and attractive destination for residents and visitors.
Kathryn Timmins, Regeneration Officer for the GLA, also highlighted the importance this project has been in bringing the community together, she said: “This is a wonderful project and has been especially significant in the way that it has brought the community together through a common goal and delivered something so positive.”
Urban Symbiotics worked with the Purley Panel in developing a number of key projects that could reinvigorate the High Street and supported the Panel in the funding application and in delivering the project.
For more information about the artwork and the High Streets for All initiative, please visit the Future Purley website.